Building good habits is the key to a better life.
If you go to the gym each morning, you cannot help but get fit. If you train yourself to call 5 new clients each day, your business will prosper.
Yet the tricky part is not introducing the habit, but sticking with it.
This is where the 21/90 rule comes in. By not breaking the chain for 111 days, the new behavor will eventually become effortless.