How To Escape the Rat Race

A crowded subway station

Are you fed up with the rat race?

The daily commute. Your gray cubicle. The office politics.

The whole soul-crushing misery.

But it doesn’t have to be like that.


What Is a Lifestyle Entrepreneur — And How To Become One?

A man with his laptop at the beach

As an employee, your job dictates your life.

When you get up in the morning, what you must work on, which people you spend your day with — all of that is determined by your 9-to-5 prison.

Lifestyle entrepreneurs question that paradigm. They believe that your job should enhance your life, not worsen it.


How To Achieve Time Freedom

A wooden swing at a beach

Are you the master of your own time?

Most people are not. They have to work set hours, can only take certain days off, and get a limited amount of vacation time each year.

They lack freedom of time. Their employer decides how they structure their day, not them.

But it doesn’t have to be that way.


How To Stop Being a Corporate Slave

The silhouette of an ant

Large businesses like to ramble on about culture and transparency. But to them, you are just another corporate slave. Dressing it up won’t change the fact.

There is no point in playing the blame game, though.

The fault is not with “them.” The fault is with ourselves. Out of fear, we opted for the well-trodden career path. And now we are suffering the consequences.


How To Become a Freelance Writer With No Experience

A writer working from his bedroom

Are you considering leaving your 9-to-5 job behind and becoming a freelance writer?

The challenge is to get your foot in the door.

Since you don’t have any references, most people won’t hire you.

Yet without projects, you can’t get any references.

It’s a conundrum.


Work on Your Business, Not in Your Business

A touristic telescope overlooking a city

If you are self-employed, you know the feeling — some days, you wonder if it’s ever going to get better.

The 200 emails in your inbox. The constant fires you have to put out. The long backlog of projects that just keeps getting longer.

The solution — you should work on your business, not in your business.


How To Find Your Key Differentiator

A white flower amidst a field of dark flowers

Many businesses struggle with one simple question:

“Why should people buy from us?”

To know the answer is to know your key differentiator. It is what sets you apart from your competitors.


How To Improve the Lead Flow of Your Business

An aerial shot of a meandering road

Nowhere is more business lost than by ignoring lead flow.

It’s the same old problem — the marketing people only care about top-of-the-funnel activities, like getting more traffic.

Meanwhile, the sales people fixate on bottom-of-the-funnel activities, like making more sales calls.

But what about in between?


What Are You Selling?

Me, thinking

I work in marketing and sales. One of the first questions I ask new clients is, “What are you selling?”

As to be expected, they name whatever product or service they list on their website.

And while this answer is technically correct, it doesn’t go deep enough. It doesn’t consider the emotional benefit the product is providing to the customer.


How To Escape the 9 to 5

Me, sprinting away from an office building

Right after I graduated from high school, for the first and the last time in my life, I worked a 9-to-5 job.

The job was at a hospital, where I did everything. I worked in the administration. I worked in the warehouse. I even worked as a substitute nurse.

It was the greatest waste of time I have ever experienced.

Half of the things we did, didn’t need doing. The other half could have been automated and done in half the time.

But that wasn’t even the worst part. The people were. They had adopted a zombie like mindset. They would sleepwalk through the hallways, devoid of any initiative, just fantasizing about the end of their shifts.