Are you fed up with the rat race?
The daily commute. Your gray cubicle. The office politics.
The whole soul-crushing misery.
But it doesn’t have to be like that.
Are you fed up with the rat race?
The daily commute. Your gray cubicle. The office politics.
The whole soul-crushing misery.
But it doesn’t have to be like that.
As an employee, your job dictates your life.
When you get up in the morning, what you must work on, which people you spend your day with — all of that is determined by your 9-to-5 prison.
Lifestyle entrepreneurs question that paradigm. They believe that your job should enhance your life, not worsen it.
Are you the master of your own time?
Most people are not. They have to work set hours, can only take certain days off, and get a limited amount of vacation time each year.
They lack freedom of time. Their employer decides how they structure their day, not them.
But it doesn’t have to be that way.
Large businesses like to ramble on about culture and transparency. But to them, you are just another corporate slave. Dressing it up won’t change the fact.
There is no point in playing the blame game, though.
The fault is not with “them.” The fault is with ourselves. Out of fear, we opted for the well-trodden career path. And now we are suffering the consequences.
Are you considering leaving your 9-to-5 job behind and becoming a freelance writer?
The challenge is to get your foot in the door.
Since you don’t have any references, most people won’t hire you.
Yet without projects, you can’t get any references.
It’s a conundrum.
If you are self-employed, you know the feeling — some days, you wonder if it’s ever going to get better.
The 200 emails in your inbox. The constant fires you have to put out. The long backlog of projects that just keeps getting longer.
The solution — you should work on your business, not in your business.
Many businesses struggle with one simple question:
“Why should people buy from us?”
To know the answer is to know your key differentiator. It is what sets you apart from your competitors.
Nowhere is more business lost than by ignoring lead flow.
It’s the same old problem — the marketing people only care about top-of-the-funnel activities, like getting more traffic.
Meanwhile, the sales people fixate on bottom-of-the-funnel activities, like making more sales calls.
But what about in between?
I work in marketing and sales. One of the first questions I ask new clients is, “What are you selling?”
As to be expected, they name whatever product or service they list on their website.
And while this answer is technically correct, it doesn’t go deep enough. It doesn’t consider the emotional benefit the product is providing to the customer.
Right after I graduated from high school, for the first and the last time in my life, I worked a 9-to-5 job.
The job was at a hospital, where I did everything. I worked in the administration. I worked in the warehouse. I even worked as a substitute nurse.
It was the greatest waste of time I have ever experienced.
Half of the things we did, didn’t need doing. The other half could have been automated and done in half the time.
But that wasn’t even the worst part. The people were. They had adopted a zombie like mindset. They would sleepwalk through the hallways, devoid of any initiative, just fantasizing about the end of their shifts.